LoopConf25 Sept 2025 • London
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< 12 Years of Ghost_

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Twelve years ago, John O'Nolan departed from the WordPress community to launch Ghost as a scrappy Kickstarter project with an idealistic goal: give independent publishers the same technological superpowers as media giants, without locking them into closed, corporate platforms.

Ten years ago, he took stage at the very first LoopConf to share harsh, economic realities of building a product that is fundamentally free forever.

This year, John continues that conversation and reflects on twelve years of building and running Ghost, now a thriving non-profit with $8M/year in recurring revenue, a global team of 34, and over $100M earned by creators using the platform.

What does this mean for you, WordPress, and the open web? To answer that, you'll need to be here!